Keyana Sapp on their newsletter, Worse On Purpose:

What ABG (Authentic Brands Group) does is reputation laundering. They take the trust a brand earned over decades of actually making good products and they convert that trust into royalty payments, cashing it out quarter by quarter until there’s nothing left. Then they find the next name to strip.

RVCA, Quiksilver, Billabong, DC, and many others were brands that I aspired to own during college and in my early twenties. It is absolutely disappointing what ABG and these other “brand licensing” companies have done to these once respected brands.

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